Brand QUESTIONNAIRE
BRAND PERSONALITY 01. Who is your dream client?
02. What is your brand core value? Having a vision/mission will help guide you through staying consistent with your brand. If you are a newly establish business or unsure of your defined purpose for the brand, provide a summary of what your 1yr and 5yr goals are for your brand.
03. Does your brand have a tag line? If so, please share it here. A tag line can be a brand statement or focus to help identify what you do or how you help your audience. It's great to have one but not necessary mandatory to grow your brand. Often time, tag line changes over time as your brand focus shift focus.
04. Provide 3 adjectives that describe your brand.
05. What is your dream client's pain point/struggles? How do you help them and what makes you different from your competitors?
07. What are some websites inspiration that you love? Please share the URLS here and tell why you like this brand. (It doesn't have to be the same industry as you.)
08. What are 3 brands that you would consider a competitor? (It doesn't have to be popular brand, can be anyone locally or online)
09. What current social media platforms are you on? If you are new, which one would you want to add on?
13. When it comes to branding your business online, what is one of your biggest struggle?
14. Do you have any imagery ideas for your branding?
15. Do you have a logo concept in mind for your brand that you would like to share at this time? If so, give a short description.
16. Where will your logo be primarily used for?
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