In this post, I want to address the importance of having brand photography.
Let me know if any of this resonates with you:
You feel like no matter how much you post on social media, you're not gaining followers
You have a lot of followers but you're not getting enough leads
You're getting leads but they're not the right audience you want to attract
Your website looks dull and boring
Your photos don't say anything about what you do or the quality you provides to your clients
Your ebook/marketing materials you've been working hard on providing valuable contents for your clients look boring and unattractive
If any of this sounds familiar to you, it's because your brand lacks the visual contents it needs - brand photography!
I can't stress enough how important brand photography is and how it can help your business.
Brand photography is professional image that represents your brand identity visually. These photos can include photos of yourself, products you provides, your unique process, office setting, behind the scene, or team members and other things that make your business unique. It is usually curated to connect with your audience through the use of colors, tone, props, or a specific style that reflects your brand.
Here are 3 big reasons why you must include brand photography in your business.
First impression
Brand consistency
Connect
By using brand images, you capture your audience's attention quickly with your attention to details leaving them with a good first impression. It also shows that you care for brand consistency which leads to attracting the right audience. Lastly, connecting with your audience on a high level can be hard, but with the help of consistent brand images that relate to what you do, this builds an emotional connection with your audience.
When your client knows you value and invests in your brand, they know you'll value their time and the investment they put into you. Right?