PROJECT OVERVIEW
Bringing a Vision to Life
Restored Hope Therapy Services needed a brand identity that reflected their warmth, hope, and dedication to empowering children. This project encompassed a full visual system — from logo to web presence.
CLIENT
Restored Hope
Therapy Services
SERVICES
Vistual Brand Identity +
Website Redesign
INDUSTRY
Pediatric Therapy
LOCATION
North Carolina
Restored Hope Therapy Services, LLC is dedicated to empowering children and their families through exceptional pediatric occupational and speech therapy. Their mission, unlocking each child's potential through personalized, compassionate care, needed a visual identity as nurturing and purposeful as their work.
Before this visual brand identity refresh, the practice lacked a cohesive visual system and the necessary logo variations for use across multiple digital platforms. We developed a full brand kit and redesigned a responsive website that communicates trust, growth, and warmth, from their first impression to every parent who lands on the site.
The resulting identity centers on a hand-crafted tree logo symbolizing growth, resilience, and the deep roots of hope, rendered in a palette of soft greens, earthy browns, and pastel coral that feel both professional and approachable.
Deliverables:
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Primary, secondary & alternative logo suite (full color + one-color variation)
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Complete Brand Style Guide
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Color palette with CMYK, HEX & RGB values
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Typography system (primary + secondary typefaces)
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Responsive website design & development
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Favicon & browser icon
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Brand usage guidelines & best practices
COLOR IDENTITY
Brand Color Palette
A palette rooted in nature — soft greens for growth and hope, warm earthy browns for stability, and gentle coral for warmth and compassion.
Green (Primary)
#9EB986
Brown (Primary)
#986445
Dark Green (Secondary)
#656E53
Pastel Coral (Secondary)
#DDA992
Gray (Secondary)
#A7A9AC
TYPOGRAPHY SYSTEM
Typefaces That Tell the Story
A refined serif for headings paired with a clean, versatile sans-serif — communicating both warmth and professionalism.
PRIMARY (Headings & Display)
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Mango
Elegant serif typeface used for main headings, titles, and display text. Conveys warmth, trust, and organic beauty — reflecting the brand's therapeutic and nurturing nature.
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STYLE: Regular
SECONDARY (Body, Title, Subheading, & UI)
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Montserrat
Clean, geometric sans-serif for body copy, navigation, labels, and supporting text. A versatile weight range ensures legibility at every size, across digital and print.
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STYLE: Regular, Medium, & Bold
VISUAL IDENTITY
New Logo Identity
The brand's signature tree mark represents growth, resilience, and the enduring roots of hope, with a small heart nestled in the trunk to reflect love and compassion at the core of every therapy session.
BEFORE — No Brand System
Generic Identity
No cohesive brand system
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No distinct logo, brand guidelines, or consistent visual language across platforms.
AFTER — New Brand Identity
New brand identity system with logo suite, guidelines, color palette & typography.
OUR PROCESS
How We Built It
A structured approach from discovery through delivery — ensuring every design decision serves the brand's mission and resonates with families seeking care.
ONE
BRAND
Discovery
Deep-dive into the client's mission, values, and target audience. Mood board exploration to align on visual direction before any design work begins.
TWO
DESIGN:
BRAND IDENTITY
Logo design across primary, secondary, and alternative variations. Color palette development and typography selection that reflects warmth and professionalism.
THREE
BRAND
GUIDELINES
Comprehensive brand kit covering logo usage, clear space, color specs, typography hierarchy, and do/don't best practices for consistent application.
FOUR
WEBSITE
DESIGN
Responsive website designed and developed using the new brand system — optimized for mobile, desktop, and tablet. Intuitive navigation for parents and families.
LIVE WEBSITE
Responsive Across Every Device
The new website delivers a seamless, beautiful experience whether a parent is browsing on their phone, tablet, laptop, or desktop computer.
